The 3 Pinterest Pins You Need for Every Blog Post (If You Actually Want Clicks)

For the longest time, I thought Pinterest just… wasn’t working for me. I was making pretty pins. I was posting consistently. I was getting… saves. Sometimes. But clicks? Not really. It turns out the problem wasn’t Pinterest. It was that I was expecting one pin to do everything.

Now I use a simple strategy for every post: I create three different types of pins — and each one has a job.

The 3-Pin Strategy (Simple Version)

For every blog post, I create:

• 1 Click Pin → to drive traffic
• 1 Curious Pin → to stop the scroll
• 1 Save Pin → to get long-term reach

Each one works differently — and once you understand that, everything gets easier.

1. The Click Pin (Your Traffic Driver)

This is the most straightforward pin.

No guessing. No mystery.
It tells people exactly what they’ll get if they click.

What it looks like:

• Clear headline
• Specific benefit
• Easy to understand at a glance

Example (from my juicing content):

• “Want to Start Juicing? Try These Easy Recipes”
• “7 Juice Recipes That Actually Taste Good”

Why it works:

People on Pinterest are often searching.
If your pin answers their question immediately → they click.

Design tips:

• Big, readable text
• High contrast
• Simple layout

👉 This is NOT the place to be overly aesthetic — clarity wins here.

2. The Curious Pin (Your Scroll Stopper)

This is the one that makes people pause.

It doesn’t tell the whole story — it makes you want the story.

What it looks like:

• Slightly vague headline
• Emotional or surprising language
• Feels personal or unexpected

Example:

• “I Didn’t Expect This Juice Combo to Taste Good…”
• “This One Change Made My Living Room Feel Finished”
• “I Tried This So You Don’t Have To”

Why it works:

Pinterest is a scrolling platform.
Curiosity breaks the scroll.

Design tips:

• Strong focal image
• Softer, moodier vibe
• Less text, more intrigue

👉 Think: “Wait… what is that?” energy

3. The Save Pin (Your Long-Term Growth Pin)

This is the one people save.

And saves = reach over time.

What it looks like:

• List-style content
• Helpful, organized information
• Something people want to come back to

Example:

• “6 Juice Recipes to Try This Week”
• “Cozy Game Night Ideas”
• “Small Living Room Upgrades That Make a Big Difference”

Why it works:

People don’t always want to click right now. But they will save something useful for later.

Design tips:

• Clean layout
• Multiple items (lists perform well)
• Visually pleasing

👉 This is where your aesthetic skills really shine

💡 The Part That Changed Everything for Me

Here’s what most people don’t realize:

👉 A pin with saves doesn’t always bring traffic.
👉 A pin with clicks doesn’t always get saved.

They are different behaviors.

So instead of trying to make one “perfect” pin…

You make three pins that each do one job well.

🧠 How I Actually Use This (Real Example)

Let’s say I publish a post about juice recipes.

Here’s how I’d break it down:

Click Pin: “Beginner Juice Recipes That Actually Taste Good”

Curious Pin: “I Didn’t Expect This Juice to Be My Favorite…”

Save Pin: “6 Easy Juice Recipes to Try This Week”

Same post. Three completely different angles.

✨ Why This Works So Well (Especially Right Now)

Pinterest isn’t just about pretty content anymore.

It’s about:

• solving problems
• creating curiosity
• giving value

This strategy hits all three.

📌 If You Want to Try This

Next time you make a blog post, don’t overthink it.

Just create:

• one clear pin
• one curious pin
• one list/save pin

That’s it.

I used to think I needed to be better at design. Turns out, I just needed a better strategy.